“A Dozen Reasons Why Obama will be the Next President: Money-Back Guarantee”

Here are a dozen reasons, a baker’s dozen, for why Barack Obama will win in November.

1. The Change Factor: Yes, you have heard it before, but it is for real. People are hungry for it, especially after the worst presidency in living memory. A key point here is that Obama has been on message about change from DAY ONE. He is the Change candidate.

2. The Organization Factor: Obama has built a remarkable organization, in part through using the Internet. Nothing quite like it has been seen before in its capacity to raise money, generate enthusiasm, and get out the vote. For more on the uniqueness of Obama’s organization, see Joshua Green’s piece, “The Amazing Money Machine” http://www.theatlantic.com/doc/200806/obama-finance and Marc Ambinder’s “His Space” in The Atlantic http://www.theatlantic.com/doc/200806/ambinder-obama

3.The Charisma Factor: Hard to explain. Hard to quantify. But you know it when you see it. (Obama’s recent Portland crowd, 75,000 in a primary election, was no accident.)

4. The Republican Factor: They are in disarray and have money problems. This will have an impact on the Presidential race. How much? Good question. But no doubt it will have some.

5. The Money Factor: A corollary to the Organization Factor. Obama will have lots of it and will be able to raise more and more of it. To those who say that money can’t buy love or office, agreed, at least in terms of the former. But money can certainly help win office. It is especially helpful if you have a good candidate, a good brand as they say, to sell. Obama is such a brand.

6. The Even Keel Factor: In this case, the younger man, Obama, seems to have a more even temperament than the older candidate. This undermines a potential advantage for McCain and also defies expectations, namely, that age should bring a more even temper. (McCain’s anger problem is for real.) Americans believe that we need a steady hand on the rudder in these difficult times.

7. The Intellectual and Expert Factor: There are those who have claimed that Obama is an elitist, a pointy head, etc., and that too many in his campaign fit this bill. But the bottom line is that candidates who can comfortably make use of experts and genuine intellectuals–not faux intellectuals, for example, the neo-conservative ideologues–are in stronger position than those who cannot. Knowledge may not be power, but it sure can help keep power from making foolish mistakes, like Iraq. It can also help win elections. (It was the “nerds,” after all, who really understood how the delegate process worked in the Democratic race. And guess who had them on staff and who listened to them.)

8. The African-American Vote. Obama will draw the greatest number of African-American voters in American history. It will make a difference. As Poblano’s analysis shows, just a 10% to 20% increase can make a significant difference in who wins in the fall. (Poblano suggests 13 electoral votes for each 10%.) See Josh Kalven’s “Obama Over the Top: How New Voters Could Redraw the Electoral Map” http://progressillinois.com/2008/05/11/features/obama-over-the-top

9. The Youth Vote and Support: Typically the youth vote is viewed as an unreliable voting block. But Obama has shown that he can increase the youth vote. In addition, youth represents ‘boots on the ground.’ They do much of the door to door and office work that campaigns require. On how the youth vote could assist Obama, once again, see Josh Kalven’s “Obama Over the Top: How New Voters Could Redraw the Electoral Map” http://progressillinois.com/2008/05/11/features/obama-over-the-top

10. A Motivated Democratic Party: Yes, there is the issue of whether all of Hillary’s supporters will come around. And there are unknowns in terms of whether Obama will be able to bring more working class folks into his corner. But the Democrats are hungry and they have resources. There will be some synergy between Presidential, Congressional, and local races.

11. The Oratory Factor. We know what the man can do. He is pretty much in a class by himself. Speeches matter. Words delivered well matter. McCain, on the other hand, is not a strong public speaker. (The “My friends” thing just isn’t going to cut it.) In addition, Obama will best him in the debates.

12. The Bush factor: Obama is the anti-Bush. He listens to those outside an inner circle. He is anti-Iraq war, exceptionally intelligent, reasonably hip, etc. McCain, on the other hand, appears to be running for Bush’s third term. The McBush notion will stick with a significant number of voters.

13. Michelle Obama: Michelle has made some gaffes. Some view her as coming on too strong. But her story will get out: poor kid from the South Side of Chicago, who through her own hard work and intelligence made it to Princeton and Harvard. She is now the mother of two young daughters, juggling family and career. Women, many of Hillary’s supporters, will relate. Further, Michelle is a powerful speaker. The Republicans would be foolish to underestimate her.